Friday, 8 August 2008

Olympic twitter tagline #080808

Today’s Olympic opening ceremony left me both impressed and confused. The two year rehearsal period paid off and produced the most visually impressive performance that I have ever seen. Ironically the controlled manner in which the performance was carried out mirrors China’s total control over its own and the Tibetan people. However the chineese also encouraged people across the globe to submit online posts and content relating to the Olympic Games.

By adding the tagline #080808 to users content the information could be easily retrieved and then syndicated across multiple official and unofficial sites.

After watching the opening ceremony in Trafalgar square and then examining the sheer number and diversity of messages escalating around the blogosphere a true online community was formed and in full swing.

Hopefully due to the huge number of posts that were being published every second a substantial amount made it through the great firewall of china.

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