Monday, 4 October 2010

Ivy 4 Evr SMS Drama commissioned by Channel 4 launches on Sunday

Ivy 4 Evr is an SMS Drama for teenagers created by the BAFTA-nominated interactive artists’ group Blast Theory, written by Tony White author of novels including Foxy-T (Faber and Faber) and commissioned by Channel 4 Education.

Ivy4Evr uses SMS to go places that other dramas can’t go - onto your phone and into your pocket. Ivy becomes part of your life over seven days, getting ever more intimate with you. Ivy wriggles into your life, sending you messages on the way to school, college or last thing at night. Ivy’s life is parallel to yours: she sends boozy updates late on Saturday night and sarcastic chat on a boring Sunday afternoon. And if you send her messages she will chat with you about sex, music and everything else that really matters to a teenager growing up in Britain today.

A pilot episode of Ivy4Evr runs for seven days starting on 10th OCTOBER - you will receive SMS messages from Ivy, you can send messages back and give her advice on the burning issues in her life.

Ivy4Evr is entirely SMS based. To sign up is free. Any messages that you send to Ivy are free, any SMS messages that you send to Ivy are to a standard mobile phone number and will be charged at your standard contract rate.

To register for the pilot episode please go to the Ivy 4 Evr website. Everyone who registers and verifies goes into the running to win an iPad.

Follow Ivy on Twitter -
Join Ivy's Facebook Fanpage -

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