Growing your Business with Social Media – Workshop 1 Thursday 14th June, 11.00am to 1.00pm

James Norris will be running two sessions on Thursday 14th June for UCL & Goldman Sachs 10ksb program. The two workshops have a 30 minute break in between, however many of the areas addressed overlap. If you are able to attend both we recommend doing so. The first workshop 'Growing your Business with Social Media'will address using social networks and online tools from a business perspective. This will allow you to attain an insight into your business, raise its awareness and ultimately help you to achieve your goals (such as profit, downloads, enquiries etc).

This workshop will teach those attending how to use specific online platforms and why they may want to use each one for their own business. There will be a series of short tasks for attendees to carry out during the workshop each lasting no longer then five minutes. We encourage attendees to (ideally) bring a laptop with them. If those attending do not have a laptop they may wish to bring a tablet or a notepad. We expect all attendees to have a Facebook and Twitter account prior to the workshop. If you do not have an account for each please create them before the start of the workshop.

.....Light lunch provided 1.00 – 1.30pm 

Getting your business "found in Google" using SEO, analytics and online tools – Workshop 2 Thursday 14th June, 1.30pm to 3.30pm

James Norris will be running two sessions on Thursday 14^th June for UCL & Goldman Sachs 10ksb program. The two workshops have a 30 minute break in between, however many of the areas addressed overlap. If you are able to attend both we recommend doing so. This workshop Getting your business "found in Google" using SEO, analytics and online tools will begin with ‘an introduction to search engine optimization’ (SEO) presentation. This will show attendees how search engines (specifically Google) works and the criteria’s in which Google ranks websites for specific terms. The presentation will help attendees to think about factors that influence a website’s performance within search engines. After the presentation a number of SEO and analytic tools will be addressed. This will be carried out in a workshop format and attendees will be able to use a variety of free tools to get an idea of how their own website is performing. If attendees do not have a website they (in some circumstances) will be encouraged to use the tools to evaluate a company who could be seen as on of their competitors.

This will give attendees the knowledge and tools required to analyse their website’s performance and help increase the amount of relevant traffic to it. We encourage attendees to (ideally) bring a laptop with them. If attendees do not have a laptop they may wish to bring a tablet or a notepad.

James has devised and executed a range of different campaigns for brands and organisations including Channel 4, Nokia and Glastonbury Festival. He has also advised the Labour Party (Ed Miliband, Ed Balls and Ken Livingston) about the state of the startup scene in the UK and troubles new businesses face in the current climate.

James is the founder the startup ‘DeadSocial’. DeadSocial attained support from UK Trade & Investment to announce the platform at SXSW in Texas earlier this year. DeadSocial has since enjoyed early success and recognition becoming a finalist at the London Web Summit 2012 before achieving a top four position at The Next Web & Microsoft’s ‘Startup Rally’ 2012 in Amsterdam in March.

More information about James can be found at:    Social Media Strategist / DeadSocial / James’ Twitter account