Monday, 8 October 2012

Social Media Week statistics 2012

This year was not only the year of the Queen's Jubilee, the Olympics and the Paralympics, but also the only year that Social Media Week London will take place twice within 12 months (therefore, needless to say, there will not be a SMWLDN in February).

Our second Social Media Week London this year has now passed, having moved to it's new home of September, and what a week 24th - 28th September 2012 was.

This September's SMWLDN saw 176 events taking place across the city, with 21 of those being Chinwag events - and all the rest thanks to our 125 wonderful event partners including BBCBeyondCIPRDachis GroupDellEventbriteGreat British ChefsHootsuiteLondon College of FashionMicrosoftNursing & Midwifery CouncilRoyal Television SocietyStory WorldwideSkypeUnileverYammer and more.

As a team, we were helped by 27 brilliant Advisory Board members4 incredible interns and a small army of 40 amazing volunteers.
SMWLDN Audiences learnt from and were entertained by 320 speakers and for the first time, we had eight content themed SMWLDN Hubs:
  • Advertising & Marketing Hub at Facebook
  • Business & Enterprise Hub at The Hub Westminster
  • Sport, Entertainment & Culture Hub at Engine
  • Media, Mobile & Lifestyle Hub at Unruly
  • Innovation & Entrepreneurship Hub at Google Campus
  • "How To" Hub at O2 Workshop
  • Community & Conversation Hub at ExHoSo House
  • SMWLDN Lounge at The Social Partners
There were over 4,000 unique sign-ups to SMWLDN events and 2,600+ Foursquare check-ins. During the week, the SMWLDN Webpage saw 4,500+ unique visitors and SMWLDN had over 19,500 mentions on Twitter*.

In terms of events, this SMWLDN, we held the first SMWLDN Fashion Day (#SMWLDNFashion) and the first day dedicated to those entering the industry or looking for their next step at Chinwag's Careers Day (#SMWCareers). We also held theFood Truck Challenge (#eatSMWLDN), a global challenge along with Social Media Week in Vancouver, Chicago and Los Angeles.

We owe a huge thank you to everyone who came along to an event or watched the livestreams, to everyone that took part, even in a small way.
Thanks to all our fantastic sponsors and partners, especially NokiaOracleVitrueBetapondEngageSciencesConstant Contact and Unique Digital, who very kindly hosted us and put up with our late night printing panics, food trucks, speakers, volunteers and interns. It simply wouldn't have been possible without you.

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