Google has announced ‘YouTube Campaigns’ that allows non-profit organisations to set a public goal overlay on their videos, for free much like publicly raising money. An organisation can activate the campaign and set the target for all to see which YouTube hopes will encourage virality.
While I’m not exactly sure how nonprofits will use this just yet, it is an interesting new tool to stretch the boundaries a bit when it comes to video campaigns. I can actually see this being useful for all YouTube video uploaders, but clearly this is something built with social good in mind. From my experience with raising awareness online for important causes, whenever you have tools like this to help along the creativity process, you tend to take your game to the next level. This type of thing is important for the nonprofits themselves, as well as the supporters who want a window into what these campaigns are doing as far as spreading awareness.
YouTube says it currently has over 18K nonprofits in its “Nonprofit Program”